Superstar

The Eurostar Still Tempting Campaign Shows a Little Skin

By: Amelia Roblin - Published: • References: tbwagroup.be & adsoftheworld
If you were thinking about visiting the U.K., perhaps the Eurostar Still Tempting campaign might change your mind. Designed in jest, of course, these three print advertisements feature some of the more unusual characters one might come across in England's capital city.

The TWBA Group of Belgium is responsible for this amusing marketing tactic, mockingly marking each image with the tagline "London, Still Tempting." Twisting the romanticism of a vacation in one of the world's finest cities to incorporate an element of unsavory awkwardness, these prints use humor to inspire more people to plan for that destination.

An usher showing the skin of his shoulder, a museum security guard revealing a garter under his slacks and a bellhop in high heels make the Eurostar Still Tempting campaign, well, quite tempting! Stats for Awkward Seduction Ads Trending: Older & Average
Traction: 4,808 clicks in 179 w
Interest: 4 minutes
Concept: Eurostar Still Tempting Campaign
Related: 55 examples / 42 photos
Segment: Neutral, 12-55+
Comparison Set: 20 similar articles, including: effeminate man psas, voyeuristic athletics ads, and low-res recreation campaigns.