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Eukanuba employed five talented dogs for their charming ‘Fetch’ ad campaign. The pups were trained to proudly carry the dog food bags in their mouths through a busy shopping mall as if they had just purchased their favorite kibble. The Eukanuba brand contains Omega 3 and 6 which are said to increase brain development—hence the smart dogs shopping for their own dinner. As you can see from the responses of the people in the mall, the campaign was a success at getting attention. The dogs are so cute making their way through the crowds, carrying out their mission. The promotion was created by Saatchi & Saatchi of Johannesburg, South Africa. References: adsoftheworldFiled In: |
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