Eukanuba 'Fetch' Ad Campaign

By: Elsa Blaine - Published: Apr 26, 2009 • References: adsoftheworld
Eukanuba employed five talented dogs for their charming ‘Fetch’ ad campaign. The pups were trained to proudly carry the dog food bags in their mouths through a busy shopping mall as if they had just purchased their favorite kibble.

The Eukanuba brand contains Omega 3 and 6 which are said to increase brain development--hence the smart dogs shopping for their own dinner.

As you can see from the responses of the people in the mall, the campaign was a success at getting attention. The dogs are so cute making their way through the crowds, carrying out their mission.

The promotion was created by Saatchi & Saatchi of Johannesburg, South Africa. Stats for Shopping Dogs to Sell Pet Food Trending: Older & Average
Research: 7,406 clicks in 370 w
Interest: > 3 minutes
Concept: Shopping Dogs To Sell Pet Food
Related: 61 examples / 47 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: wagging tail ad, tugging presidential heartstrings, and roadtrips with warthogs.