Rockstar
One of the most stunning and versatile supermodels working today, Natalia Vodianova poses for the Spring/Summer 2010 Etam swim and lingerie collection. The swim range was photographed against a black studio backdrop while the lingerie collection is set in a more provocative location, at the foot for a neutral coloured couch.

The Spring/Summer 2010 Etam swim and lingerie collections are sure to be a hit with ladies looking for sweet and sexy selections.

Implications - Businesses can appeal to consumers affected by the credit crunch by creating products and services that don't compromise on luxurious appearance and quality, but are offered at a lower cost to buyers. By producing items that advertise a luxurious lifestyle at an affordable price, businesses will reach a larger market of buyers.