Loving nature and being a self-proclaimed tree-hugger doesn't mean that a girl has to lose touch with her fashionable side as the Essenciale Spring 2013 ad campaign shows. Model Bruna Erhardt is one with her natural surroundings without compromising her own stylish nature. Embracing a boho-chic look, she roams around the countryside in flowing dresses and skirts rife with prints and sheer materials.
The Essenciale Spring 2013 ad campaign was shot by photographer Gustavo Marx. Although she is of German descent, the blond beauty is a perfect fit for the Brazilian label since she was born in Brazil. Styled by Renata Correa, fashion designer Valeria Lemos' easy silhouettes, eclectic patterns and varied color palette were complemented with natural hair and makeup by beauty artist Ronnie Peterson.
Stats for Boho Tree-Hugger Fashion Ads
Trending: Older & Warm
Research: 12,630 clicks in 186 w
Interest: 4 minutes
Concept: Essenciale Spring 2013
Related: 90 examples / 69 photos
Segment: Females, 18-35
Comparison Set: 33 similar articles, including: retro racecar campaigns (update), feminine apocalyptic fashion, and sensationally studded ads.
Boho Tree-Hugger Fashion Ads
More Stats +/-
Feminine Apocalyptic Fashion
Retro Racecar Campaigns (UPDATE)
Sensationally Studded Ads
Minimalist Embellishment Ads
Floral Mirror Image Ads