The ‘try before you buy’ concept is making inroads in the retail world. Sample-only stores were first spotted in Asia with Tokyo-based Sample Lab and now the Barcelona-based Esloutimo shop has opened using a similar business model.
The Esloutimo shop’s ‘retail tryvertising’ allows customers to sample the latest products by paying a bi-annual fee of EUR 5 ($7.30 USD), which allows them to try five new products at the shop every two weeks. Included in the Esloutimo shop’s samples are food, cosmetics, gadgets, and household products.
What Makes This Trend Stand Out
- Sample-only Boutiques
- A new type of retail experience where customers pay a small fee to test products before purchasing, disrupting the traditional retail model.
- Retail Tryvertising
- A trend of allowing consumers to try new products before buying, increasing consumer confidence in their purchases.
- Subscription Sampling
- Consumers can now subscribe to receive samples of new products regularly, disrupting traditional product launches.
Sectors Adopting This
- Retail
- Stores are adapting to the changing needs of consumers, providing them with a new shopping experience that fits their lifestyle.
- Consumer Goods
- Brands are recognizing the importance of allowing consumers to try their products before buying, as it leads to higher satisfaction rates and brand loyalty.
- Marketing
- Marketing strategies are shifting towards allowing consumers to experience products before buying, using social media and promotion to drive subscribers to sampling services.
