The ‘try before you buy’ concept is making inroads in the retail world. Sample-only stores were first spotted in Asia with Tokyo-based Sample Lab and now the Barcelona-based Esloutimo shop has opened using a similar business model.
The Esloutimo shop’s ‘retail tryvertising’ allows customers to sample the latest products by paying a bi-annual fee of EUR 5 ($7.30 USD), which allows them to try five new products at the shop every two weeks. Included in the Esloutimo shop’s samples are food, cosmetics, gadgets, and household products.
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