The ‘try before you buy’ concept is making inroads in the retail world. Sample-only stores were first spotted in Asia with Tokyo-based Sample Lab and now the Barcelona-based Esloutimo shop has opened using a similar business model.
The Esloutimo shop’s ‘retail tryvertising’ allows customers to sample the latest products by paying a bi-annual fee of EUR 5 ($7.30 USD), which allows them to try five new products at the shop every two weeks. Included in the Esloutimo shop’s samples are food, cosmetics, gadgets, and household products.
8,672 clicks in 221 w
More Stats +/-