Tryvertising At Japanese Sampling Labs - Test Products Before They Hit Shelves

Sample Lab is a Japanese concept that allows people to do some product testing before it is released on the market. People are lining up in front of the lab eager to test out everything from beauty products, new foods, exercise equipment and clothes.

With this “tryvertising” concept, cold, calculating, experienced, and demanding consumers test new products, and, with the results of some surveys, a company can evaluate and identify the weaknesses or strengths of their products in the middle of Ad campaigns. By introducing themselves and their products, and letting people give them a test run, you get a very civilized, effective way to gain consumer respect.