Featuring J. Crew's signature preppy looks, the Erin Wasson J. Crew November 2009 catalogue shows Wasson flashing a happy 100-watt smile while looking decidedly good-girl in cozy layers, fitted jackets, and cute boots.
Implications - Celebrity and model looks are a great way to demonstrate how constant revamping is a great way to stay in the spotlight. When it comes to commodities, the same principle applies. Businesses should constantly consider how to alter and adjust existing products to create a new artifact that is still appealing to their consumer base.