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This Shoot of Erin Wasson by David Mushegain is Casual and Cute

By: Joanne Lam - Published:   Updated: Aug 10 2011 • References: models & studdedhearts.blogspot
Keeping it local, this spread of Erin Wasson by David Mushegain presents the high-fashion model in some casual looks, chilling around town.

Natural yet stylish, Erin Wasson manages to show off her golden locks in this series, adding a warm glow to each print. Presenting a playful side to the gorgeous model, this shoot definitely manages to capture a childlike vibe, proving that a supermodel's looks are not limited to high-fashion shots.

Implications - Consumers are attracted to products and advertisements that show public figures and celebrities in more personal and intimate levels. By presenting a high-fashion model in a more humble setting, audiences feel a stronger connection to the product and company. Consumers are more likely to trust celebrity endorsements that show the person as relatable and approachable, as it presents the product in a more honest light.

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Concept: Erin Wasson By David Mushegain
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Segment: Neutral, 18-35
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