Sunny Backyard Editorials
Natural yet stylish, Erin Wasson manages to show off her golden locks in this series, adding a warm glow to each print. Presenting a playful side to the gorgeous model, this shoot definitely manages to capture a childlike vibe, proving that a supermodel's looks are not limited to high-fashion shots.
Implications - Consumers are attracted to products and advertisements that show public figures and celebrities in more personal and intimate levels. By presenting a high-fashion model in a more humble setting, audiences feel a stronger connection to the product and company. Consumers are more likely to trust celebrity endorsements that show the person as relatable and approachable, as it presents the product in a more honest light.