With buying power reported to be in excess of $800 billion, the gay, lesbian, bisexual and transgender engagement, wedding and honeymoon market is huge. This fact is not lost on the just-launched online publication EquallyWed.
The online magazine offers a wide range of information of interest to the GLBT population including ideas, inspiration, and features of actual GLBT weddings. The quarterly publication fills the time between issues with blog entries as it works to make all weddings equal opportunity.
What's Driving This Trend
- GLBT Wedding Planning
- Disruptive innovation opportunity: Develop platforms that address the unique challenges and opportunities facing the GLBT wedding planning market.
- Inclusive Wedding Vendors
- Disruptive innovation opportunity: Create a directory of wedding vendors that are inclusive and supportive of the GLBT community.
- LGBTQ+ Travel
- Disruptive innovation opportunity: Offer travel services that cater to the unique needs and preferences of the LGBTQ+ community for honeymoon and wedding destinations.
Who This Affects Most
- Wedding Services
- Disruptive innovation opportunity: Re-evaluate and modify existing services and offerings to cater to the underserved GLBT wedding market.
- LGBTQ+ Media
- Disruptive innovation opportunity: Create and promote media outlets that cater to the GLBT community's specific interests and needs in wedding planning, fashion, and trends.
- Tourism and Hospitality
- Disruptive innovation opportunity: Develop travel services and accommodations that welcome and accommodate the LGBTQ+ community to cater to their particular interests and preferences.
