The Pop-Up Book Of Lights

By: Alex Covert - Published:   Updated: Apr 8 2011 • References: charlesandmarie & ohgizmo
Here is a book that literally lights itself up. It is a pop-up book that, when opened, unfolds to produce a working lamp. Choose from one of two styles - traditional Lampshade or the Parisian Streetlamp. Neato. Will somebody let me know if it is a good read?

Implications - The rise of printeractive pieces fuels the fire under the debate of whether or not the prevalence of online blogging and digital publications will cause a decrease in the popularity of print. Innovations like this Pop-Up Lamp can be adapted by print magazines or ad agencies using print as a medium, strengthening the print medium's presence in today's society. Stats for Enlighten Yourself Trending: Older & Mild
Traction: 8,151 clicks in 430 w
Interest: 4 minutes
Concept: Enlighten Yourself
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: chocolate-like tea packaging, food-based body oils, and organic meatless taquitos.