Do you remember playing the game ‘Battleship’ when you were younger? Well, with the Enigma Battleship Drinking Game, you can now play the grown-up version.
Players must use naval war strategies to blast their opponent's shot glasses--and drinking as they do so. Apparently, whoever is still standing in the end wins!
Implications - Every adult consumer is washed over by a wave of nostalgic warmth when reminded of the games they played as children. Some companies are capitalizing on this in a creative way by adding an adult-only touch to retro toys that older consumers have automatic association with. The Enigma Battleship drinking game is a perfect example, providing consumers with a middle ground between childhood memories and naughty, grown-up fun.
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