Energizer PositiveLand Demonstrates Brand's Social Commitment

By: Katherine Vong - Published: Sep 10, 2012 • References: positiveland & popsop
With the aim to showcase its commitment to positive, socially beneficial activities, the battery brand Energizer, with the help of agency TBWA, has created Energizer PositiveLand, an interactive microsite that translates positive online actions from consumers into real-life change.

Energizer Positiveland is a campaign targeted at Latin American country that piggybacks off of the brand's 'That's Positive Energy' campaign launched last year. Helping Energizer both promote its high-performance products and its social commitment, the virtual platform comprises an interactive 3D city. When you play the game, you help Energizer contribute to some social cause, converting your own good intentions into real-world action. For instance, if you build a virtual skyscraper out of books in PositiveLand, Energizer will donate books to schools that need it, according to Popsop. Stats for Pleasant Do-Good Microsites Trending: Older & Mild
Research: 713 clicks in 189 w
Interest: > 3 minutes
Concept: Energizer PositiveLand
Related: 51 examples / 39 photos
Segment: Neutral, 12-55
Comparison Set: 19 similar articles, including: bunny tornado commercials, banned shockvertisements, and controversial depictions of children.