With a smartphone attached to the bicycle, this power-riding device allows cyclists to charge their mobile, generate electricity and navigate through bike routes. A built-in tilt sensor recognizes the slopes and sets the resistance level accordingly. An Encycle Concept app also helps chart your biking and function as a speedometer.
Implications - Ever since the recent economic recession many consumers have found themselves feeling helpless and lacking a certain level of control over their own lives. Businesses that offer these types of consumers products with interactive qualities will experience favorable results. Such products will allow consumers to regain a sense of control.