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Colorful Gin Cocktails

These Empress 1908 Gin Cocktails are the Perfect Holiday Staple

— October 23, 2020 — Lifestyle
These Empress 1908 craft gin cocktails are unveiled just in time for the holidays and include the Cranberry 75, the Cinnamon 75 and the Rosemary 75.

Giving gin lovers a multi-sensory and Instagram-friendly cocktail experience, Empress 1908 is an all-natural, premium gin that is handcrafted in small batches. Each batch is made in copper-pot stills, and is a "collaboration between Victoria Distillers and the legendary Fairmont Empress Hotel in Victoria, British Columbia," paying tribute to the hotel's popular afternoon tea service. The gin pairs Empress Hotel's signature black tea with fresh water and traditional botanicals -- including grapefruit peel, cinnamon bark, ginger root and butterfly pea blossom, giving it its unique indigo color.

While the Empress 1908 Cranberry 75 is a sweet and tart cocktail combining gin, cranberry and lemon juices, simple syrup and sparkling wine, its Cinnamon 75 drink is a festive blend of gin, lemon juice, cinnamon and maple syrups, sparkling wine and a fresh cinnamon garnish. Lastly, the Rosemary 75 blends Empress 1908 gin, lemon juice, rosemary syrup, pomegranate seeds and sparkling wine.

Image Credit: Empress 1908
Trend Themes
1. Craft Gin Cocktails - Disruptive innovation opportunity: Explore new flavor combinations and unique botanical blends to create premium and visually appealing gin cocktails.
2. Multi-sensory Cocktail Experience - Disruptive innovation opportunity: Incorporate interactive elements, such as aroma, texture, or color-changing effects, to enhance the cocktail-drinking experience.
3. Instagram-friendly Cocktails - Disruptive innovation opportunity: Develop cocktails with visually stunning presentations specifically designed for sharing on social media platforms.
Industry Implications
1. Craft Distilling - Disruptive innovation opportunity: Experiment with innovative distilling techniques and locally sourced ingredients to create unique and high-quality craft gins.
2. Hospitality and Tourism - Disruptive innovation opportunity: Collaborate with hotels and resorts to curate signature cocktail experiences that align with their brand and enhance the overall guest experience.
3. Food and Beverage Packaging - Disruptive innovation opportunity: Design creative and eco-friendly packaging solutions for gin cocktails, focusing on preserving quality, convenience, and aesthetic appeal.
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