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The Emporio Armani FW11 Line Boats Sleek Sophistication for Men

By: Jaime Neely - Published: Jul 27, 2011 • References: emporioarmani and hypebeast
The new campaign for the Emporio Armani FW11 Collection accurately captures the line's sleek sophistication. The lighting effects and setting create a very mysterious environment that is well-suited for the collection's pieces. Photographer Mario Sorrenti created a very appealing twilightesque atmosphere for this series.

The Emporio Armani FW11 collection for men features a variety of floor-sweeping coats and slim-fitting suits inspired by traditional menswear. The model for the Emporio Armani FW11 campaign is presented in a very dapper and sophisticated way.

Implications - It is important that businesses consider the experience associated with their products when trying to reach out to potential clients. Consumers will likely invest in the products through which they envision themselves encountering positive and exciting emotions. It is imperative that businesses promote both their products and the experience attached to them if they are to remain at the forefront of today's industry.