David Letterman had Eminem give his top ten pieces of advice for kids. They included investing in bonds, seeing Toy Story 3 and "Don't get mixed with drugs, gangs or oil executives." Eminem's 'Best Pieces of Advice for Kids' segment reminds kids that "money doesn't buy you happiness, it buys you crazy-ass happiness."
Implications - Viral videos prove to be a cost-effective, convenient and efficient way for companies and artists to have their messages heard loud and clear. Companies who incorporate humor and provocative subject matter will find consumers sharing these videos and gaining more exposure for the company.