The Emerson Fry Spring/Summer 2013 collection was displayed to shoppers and those familiar with the label via a rebellious lookbook, one that featured multiple backdrops and moods.
While the styles included in this line are classic, a theme that was delivered via dark skinny jeans, thin heels and monochromatic flats, the tone of the production was more so morose. A brunette model stood outside while smoking a cigarette and staring indifferently at the camera, making it appear as if she was entirely unaware of the lookbook in the first place. This sense of indifference is certainly appealing for women who wish to look nonchalant this season, enabling them to come across as unintentionally put together.
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Concept: Emerson Fry Spring/Summer 2013
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Segment: Females, 18-35
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