EmBeba's Don't Be Rash Diaper + All Over Balm Launches in Stores
Elena Rahman — October 8, 2021 — Fashion
Embeba's Don't Be Rash Diaper + All Over Balm is an award-winning formula. The balm is made with natural ingredients. The company was founded by Thai-Anh Hoang, a mom whose daughter struggled with eczema. Hoang's goal is to make the diaper balm accessible to all families, "which meant not restricting our balm to just online, but expanding to physical retail as well," as she expressed.
As of October 7th, 2021, the Don't Be Rash Diaper Balm will be available at Showfields and at C.O. Bigelow by the end of the month. The product launch in New York City brick-and-mortar stores aims to spread consumer awareness and help other parents find a solution to sensitive skin among kids.
Image Credit: EmBeba
As of October 7th, 2021, the Don't Be Rash Diaper Balm will be available at Showfields and at C.O. Bigelow by the end of the month. The product launch in New York City brick-and-mortar stores aims to spread consumer awareness and help other parents find a solution to sensitive skin among kids.
Image Credit: EmBeba
Trend Themes
1. Natural Diaper Balms - Opportunity for natural and safe diaper balms to compete against traditional and chemical-based balms.
2. Retail Expansion for Baby Care Products - Opportunity for baby care product companies to expand into physical retail stores to increase brand recognition and reach more customers.
3. Consumer Awareness in Baby Care - Opportunity to increase consumer awareness about safe and natural baby care products and their benefits for sensitive skin among kids.
Industry Implications
1. Baby Care Products - Opportunity for baby care product companies to focus on natural and safe products and expand into physical retail stores.
2. Retail Industry - Opportunity for physical retail stores to expand their offerings of safe and natural baby care products to meet growing consumer demand.
3. Health and Wellness Industry - Opportunity for health and wellness companies to develop safe and natural products for sensitive skin among kids and market them effectively.
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