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Forgoing the stereotypically sun-shiny designs for spring and summer, the Ellery SS11 collection is dark and dramatic--as though it were put together for Halloween rather than the new year. Even its title, 'Horreur Scope,' seems to point in that general direction.

Although there's nothing particularly horrific about the Ellery SS11 collection, there is a strangely surreal quality about it and its campaign that is disturbing to say the least. Photographed by Holly Blake, the fashion featured is modeled by Cassi from Australia's Next Top Model.