Photographer Markus Zeigler creates a highly unique perspective for the Elle Mexico July 2011 shoot. Capturing the images more like a paparazzi in hiding rather than having the model outwardly posing, the viewer ends up feeling like they're looking at something forbidden.
The bold and vibrant colors in this editorial are perfect for the spontaneity of the season. A look through these images will have you basking in the sun's rays regardless of where you may be.
Implications - Modern society requires so much from its citizens that consumers are beginning to look for an escape in their products. Contemporary customers desire a way to forget their responsibilities for a brief moment. Companies looking to grow its name could incorporate an element of relief into their everyday items.