According to this editorial for the June 2009 issue of Elle Brasil, we haven't seen the last of rolled-up boyfriend jeans. This fierce 80s fashion is seen throughout the 'Beleza Roubada' editorial, where it's paired with everything from leather jackets to military blazers and feminine frilly blouses.
The 'Beleza Roubada' editorial for Elle Brasil was shot by Gui Paganini and styled by Fernanda Ary and Rita Lazzarotti.
Implications - Urban-based consumers live extremely fast-paced lives and find themselves seeking fashions which prioritize comfort over style. Oversized apparel is a relief from fitted fashions and allows customers to feel comfortable throughout their day. Companies can cater to this busy demographic by embracing styles which emphasize comfort, while also looking professional.
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