Rolled-Up Boyfriend Jeans
The 'Beleza Roubada' editorial for Elle Brasil was shot by Gui Paganini and styled by Fernanda Ary and Rita Lazzarotti.
Implications - Urban-based consumers live extremely fast-paced lives and find themselves seeking fashions which prioritize comfort over style. Oversized apparel is a relief from fitted fashions and allows customers to feel comfortable throughout their day. Companies can cater to this busy demographic by embracing styles which emphasize comfort, while also looking professional.