The Ella Morton Light Painting images more than feature a playful illustration of light; it stars as the main subject in the series. It appears as if dancing across the different objects and takes on a life of its own.
The long exposures used throughout the images create the beauty that is the nature of light.
Implications - Consumers are looking for art that contains some sort of fantastical element. Designs which push the limits on what is possible are appealing to audiences who want to experience something otherworldly. Focusing on this desire for an unconventional experience could help companies further implement their brand.