Rockstar

Eliza Cummings' i-D Magazine Editorial Seeks Adventure

By: Vasiliki Marapas - Published: • References: id-mag & wearesodroee
Eliza Cummings' i-D Magazine editorial is quite the mouthful, titled 'If You Think Adventure is Dangerous, Try Routine; It's Lethal.'

Cummings hardly looks like someone who works the nine-to-five daily grind; rather, she seems like the type of girl who marches to the beat of her own drum. Being your own boss certainly has its advantages, and taking off to go on an adventurous motorcycle road trip on a moment's whim is one of them.

Fashion editor Havana Laffitte styled Cummings' daredevil look, made up of strappy bathing suits, scuffed sneakers, oversized T-shirts and fringed leather vests. Meanwhile, her wild child hair 'do and natural makeup was the work of hair stylist Dennis Devoy and makeup artist Lottie. The editorial was lensed by photographer Matt Jones. Stats for Reckless Summer Editorials Trending: This Quarter & Average
Traction: 494 clicks in 16 w
Interest: 0.9 minutes
Concept: Eliza Cummings I-d Magazine
Related: 122 examples / 94 photos
Segment: Females, 18-55
Comparison Set: 45 similar articles, including: edgy manhattanite lookbooks, thrill-seeking travel diaries, and sinfully sizzling swimwear.