Elise 1933 Launched a Thought Provoking and Empowering Collection
Grace Mahas — September 26, 2019 — Social Good
With powerful sayings including 'A man's gotta do what a man's gotta do to redefine masculinity' and 'boys do cry,' this new collection by Elise 1933 seeks to challenge common notions surrounding men and masculinity. The streetwear brand is known for its provocative, anti-colonial, and anti-patriarchal clothing, and its new collection further exemplifies this.
Fans of the brand can get their hands on its new collection that contains an array of t-shirts and sweaters. The bespoke collection boasts fashion-forward designs that harnesses simplicity to evoke feeling in its powerful statements.
Elise 1933 hopes to change stereotypes in an effort to "save lives" and elevate the definition of masculinity. All proceeds from the collection with be donated to RFSU -- an organization that seeks to support people's rights.
Fans of the brand can get their hands on its new collection that contains an array of t-shirts and sweaters. The bespoke collection boasts fashion-forward designs that harnesses simplicity to evoke feeling in its powerful statements.
Elise 1933 hopes to change stereotypes in an effort to "save lives" and elevate the definition of masculinity. All proceeds from the collection with be donated to RFSU -- an organization that seeks to support people's rights.
Trend Themes
1. Redefining Masculinity Fashion - Using fashion as a platform to challenge traditional ideas of masculinity presents an opportunity for clothing brands to be more socially aware and to standout in the fashion industry.
2. Anti-patriarchy Clothing - Creating anti-patriarchal clothing presents an opportunity for fashion labels to appeal to millennials who value brands with social values and present a challenge to established norms.
3. Provocative Statements Fashion - Designing fashion with bold and thought-provoking statements presents an opportunity for brands to spark conversation around important social issues while still delivering an artistic and fashionable product.
Industry Implications
1. Clothing and Apparel - As exemplified by Elise 1933, clothing brands have an opportunity to make social impact by promoting redefined ideals of masculinity through fashion.
2. Millennial Marketing - Anti-patriarchal and socially conscious fashion can appeal to millennials, creating an opportunity for brands to capitalize on this burgeoning demographic with buying power.
3. Nonprofit Partnerships - Partnering with nonprofits that align with brand values provides an opportunity for businesses to give back to the community, connect with consumers who appreciate socially responsible brands, and create a positive impact on society.
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