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Textural Sneaker Tonal Updates

Nike's SB Dunk Low Arrives in an Elephant Colorway Design

— October 30, 2020 — Fashion
The Nike SB Dunk Low sneakers are launched in a new elephant colorway that is set to officially drop on November 11th. It is done in collaboration with atmos and takes on the same silhouette. The uppers blend three different materials for a textural and tonal contrast.

The toe box is made form white leather, the quarter panels and collars are made with black nubuck, and the classic elephant print can be seen on the mudguard along with the heel counters and tabs. Additional details include the puffy tongue tag and the branding graphic at the heel. There is also a bright teal hue that is meant to represent a bathing elephant spewing out water.

Image Credit: Nike
Trend Themes
1. Textural and Tonal Contrast - Expanding the use of different materials and textures in sneaker design presents an opportunity for innovative and visually striking footwear.
2. Collaborative Sneaker Designs - Collaborations between fashion brands and sneaker companies offer a chance to create unique and highly sought-after limited edition releases.
3. Animal-inspired Designs - Incorporating animal motifs into sneaker designs adds a distinctive and playful aesthetic that can appeal to fashion-conscious consumers.
Industry Implications
1. Footwear Manufacturing - The use of textural and tonal contrast in sneakers can drive innovation within the footwear manufacturing industry, leading to new materials and construction techniques.
2. Fashion and Streetwear Retail - Collaborative sneaker designs create exclusive and limited edition products, enticing shoppers and driving sales within the fashion and streetwear retail sector.
3. Graphic Design and Branding - Incorporating unique branding graphics and distinctive design elements in sneakers presents opportunities for graphic designers and branding agencies to create captivating visuals.
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