Hooded Backpack Edit

Eleonore de Ruuk's Hoodification
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While we were excited already at the discovery of the scoodie, we are absolutely thrilled that there is a fashion designer who designs just about every fashion item with hood.

The hood is the trademark of the Dutch designer Eleonore de Ruuk in her fashion pieces.  She designs tops, pants, and even belts and backpacks with hood.  And it’s not just about the hood.  Eleonore de Ruuk’s designs stand out on their own with her exquisite choice of fabric, colours and other details.

Eleonore de Ruuk is the winner of the Style Category in this year’s ISPO BrandNew Award.  Her hooded designs will be presented in the Awarding Ceremony and Fashion Show this January 27-30, 2008 in Munich.