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FlexiBowl Looks Simple and Silicone But it's Intelligent and Interactive

By: Amelia Roblin - Published: • References: electroluxdesignlab
When I first glanced at the FlexiBowl concept, I admit I was curious as to how it qualified for Stage 2 of the 2013 Electrolux Design Lab. It looks quite basic. Then, when you see it with the slick display activated and read about the cutting-edge features that Juliana Filippis worked to incorporate, you'll wonder how so many impressive features can fit into a mere mixing bowl.

Its material malleability is its immediately obvious feature, enabling to cook to change its shape in order to pour mixtures out. The Electrolux FlexiBowl has a smart side too, featuring a digital recipe storage system and the capacity to provide food preparation instructions with lights and measurement indicators. The innovative culinary object would even link up to your smartphone for an enhanced baking experience, and virtually share your meal-in-progress with your friends. Stats for Surprisingly Smart Dishes Trending: Older & Buzzing
Traction: 5,607 clicks in 64 w
Interest: 1.2 minutes
Concept: Electrolux FlexiBowl
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: musical meal warmers, futuristic fungi espresso machines, and intuitive food printers.