Let's face it: Most external webcams wouldn't win a tech design beauty contest, but the ELECOM DLC300T webcam could change that. This little guy mounts right on top of your laptop or flat-screen monitor and comes in a crowd-pleasing sky blue, pink, white, and black.
The ELECOM DLC300T webcam's tech notes include a 3-megapixel sensor with up to 1280Ã—720 pixel resolution, plug-and-play portability, and compatibility with both Windows and Apple.
Implications - Consumers are straying from crowd-conforming styles as they wish to express their individual tastes to their peers. These customers seek products that can be customized to their liking or that come in a variety of different versions. Companies can cater to expressive demographics by manufacturing products that are available with several unique facades.
Stats for Candy-Colored Webcams
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Research: 3,134 clicks in 348 w
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Concept: Candy-Colored Webcams
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Segment: Neutral, 18-55
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