Eckhaus Latta Launches Its Inaugural NFT Collection, 'EL 10'
Niko Pajkovic — March 23, 2022 — Tech
References: hypebeast
Eckhaus Latta, a boutique American fashion label, has teamed up with the socially conscious cryptocurrency Ponyo Impact to launch its inaugural NFT collection dubbed 'EL 10.' The new digital-only fashion capsule also serves to celebrate the brand's 10th anniversary.
The new collection features a range of collectible NFTs, which feature 3D animations of ten real-life Eckhaus Latta looks taken directly from the brand's archives. The NFTs were created by the Seoul-based artist Leeseongil, who gave the digital models an alien-like quality by playing with their hairstyles, skin tones, eye colors, and more. In addition, the models are shown wearing the Eckhaus Latta pieces amidst a variety of dreamscape backgrounds, which were created by New York-based photographer KangHee Kim.
According to co-founder and designer Mike Eckhaus, deciding what pieces to include in the collection was a difficult and deeply personal undertaking.
"For us, it was trying to figure out pieces and looks that felt important to us on a personal level and what felt also Eckhaus Latta. It was an interesting editing process and thinking of how to have it be a mix of different things that we have explored over the past 10 years within our collections,” explained Eckhause in a recent press statement.
Image Credit: Eckhaus Latta
The new collection features a range of collectible NFTs, which feature 3D animations of ten real-life Eckhaus Latta looks taken directly from the brand's archives. The NFTs were created by the Seoul-based artist Leeseongil, who gave the digital models an alien-like quality by playing with their hairstyles, skin tones, eye colors, and more. In addition, the models are shown wearing the Eckhaus Latta pieces amidst a variety of dreamscape backgrounds, which were created by New York-based photographer KangHee Kim.
According to co-founder and designer Mike Eckhaus, deciding what pieces to include in the collection was a difficult and deeply personal undertaking.
"For us, it was trying to figure out pieces and looks that felt important to us on a personal level and what felt also Eckhaus Latta. It was an interesting editing process and thinking of how to have it be a mix of different things that we have explored over the past 10 years within our collections,” explained Eckhause in a recent press statement.
Image Credit: Eckhaus Latta
Trend Themes
1. Digital Fashion Nfts - The intersection of high fashion and blockchain technology presents an opportunity for creating unique and collectible digital fashion items.
2. NFT Collectibles - The trend of creating unique, one-of-a-kind items as NFTs presents new opportunities for creating and selling collectibles with scarcity and authenticity.
3. Virtual Fashion - The trend of creating virtual fashion not limited by physical constraints presents an opportunity for fashion designers and artists to explore new creative avenues for self-expression.
Industry Implications
1. High Fashion - The high fashion industry may explore the use of NFTs to create unique digital fashion items as a new revenue stream and avenue for creative expression.
2. Art & Collectibles - The art and collectibles industry can leverage the trend of NFTs to create and sell unique, one-of-a-kind items with authenticity and scarcity to collectors around the world.
3. Blockchain & Cryptocurrency - The blockchain and cryptocurrency industry is at the center of the NFT trend, providing the technological infrastructure for creating, buying, and selling unique digital items as assets.
6.8
Score
Popularity
Activity
Freshness
