Superstar

'Ein Haar in Der Suppe' by Luisa Schwarz Rojas Turns Hats & Fascinators into Meals

By: Marissa Brassfield - Published:   Updated: Aug 16 2011 • References: tinyurl & behance.net
I’m a sucker for quirky photo shoots, and ‘Ein Haar in der Suppe’ (‘A Hair in the Soup’) by Luisa Schwarz Rojas, Jasmina Ziegler and Judith Andermatt is one that takes a foodie twist. Each model’s hat or fascinator is comprised of an edible meal—whether it’s a cinnamon bun, cheeseburger or plate of pasta.

We’ve seen accessories that look like edible treats, but ‘Ein Haar in der Suppe’ kicks this phenomenon up a notch.

Implications - Consumers in contemporary society are attracted to items that feature an unconventional aesthetic. Products that contain a style that hasn't been seen before appeal to shoppers who want to experience something new in their everyday lives.

Stats for Edible Headwear Trending: Older & Chilly
Traction: 10,682 clicks in 255 w
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Concept: Edible Headwear
Related: 99 examples / 76 photos
Segment: Neutral, 18-55
Comparison Set: 36 similar articles, including: edible clothes, sensual foodtography, and 17 noodle-inspired innovations.