I’m a sucker for quirky photo shoots, and ‘Ein Haar in der Suppe’ (‘A Hair in the Soup’) by Luisa Schwarz Rojas, Jasmina Ziegler and Judith Andermatt is one that takes a foodie twist. Each model’s hat or fascinator is comprised of an edible meal—whether it’s a cinnamon bun, cheeseburger or plate of pasta.
We’ve seen accessories that look like edible treats, but ‘Ein Haar in der Suppe’ kicks this phenomenon up a notch.
Implications - Consumers in contemporary society are attracted to items that feature an unconventional aesthetic. Products that contain a style that hasn't been seen before appeal to shoppers who want to experience something new in their everyday lives.
Stats for Edible Headwear
Trending: Older & Chilly
Research: 11,140 clicks in 334 w
Interest: 4 minutes
Concept: Edible Headwear
Related: 92 examples / 71 photos
Segment: Neutral, 18-55
Comparison Set: 34 similar articles, including: edible clothes, sensual foodtography, and 17 noodle-inspired innovations.
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