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Eight Treasures of Happiness Branding has a Humanizing Quality

By: Amelia Roblin - Published: • References: victorbranding.tw & lovelypackage
As time goes on, consumers are losing touch with the people behind the production of their choice goods, but concepts like that of Eight Treasures of Happiness packaging attempt to bring buyers back to that sense of the source. The Victor Branding Design Company has accomplished this by literally putting the faces of farmers onto these cartons of rice.

It is highly likely that the characters are actually fictional, depicted in a lighthearted caricature style, but they represent the different sorts workers behind the brand, doing everything from the planting and harvesting to the supervising and the distribution of the Taiwanese product. Whether or not the actual people filling these roles are as jovial about their jobs as Eight Treasures of Happiness packaging suggests, consumers would feel good about buying these carefully composed parcels. Stats for Personified Grain Packaging Trending: Older & Mild
Traction: 3,591 clicks in 153 w
Interest: 4 minutes
Concept: Eight Treasures Of Happiness
Related: 91 examples / 70 photos
Segment: Neutral, 18-55
Comparison Set: 33 similar articles, including: tied eco takeaway, candy stripe snack packaging, and alchemist spice branding.