My friend Alex posted these three great examples of egg tuning on his blog.
What was the insight for this project? For Easter in Romania, everybody embellishes boiled Easter eggs. In some regions, the eggs are true pieces of art as they are painted manually in tens of shades and forms (and sometimes they cost a fortune). The custom says that on Easter morning you have to knock a painted Easter egg with somebody else's egg. That's how you get lucky for the coming year. The hardest egg wins, of course. That's why you can trick your destiny and knock everybody else's Easter eggs with these pimped out eggs.
The idea behind these designs belongs to Claudiu Benciu, "Egg Planner" and "Egg Art Director" from Sister Advertising Agency. This would be nice to have one for myself this Easter.
Great work guys!
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Concept: Easter Egg Pimping
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Segment: Males, 18-35
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Easter Egg Pimping
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