This Egg Branding Takes Natural Imagery to the Next Level

By: Mishal Omar - Dec 5, 2016
References: oliosf & thedieline
The egg packs for 'St. John Family Farms' were designed by the creative agency 'Olio Studio' in a way that puts a focus on the farm's humane practices.

The eggs are made by free-range hens that the brand describes as "happy chickens." According to the brand's philosophy, "happy chickens produce quality eggs" and the egg packs' branding was designed to reflect this assumed fact. Rather than offering eggs in clear plastic or plain brown cartons, the packs feature vibrantly colored labels that show off playful images of hens, plants and flowers. There are purple and green egg packs in the collection that represent medium and large eggs respectively.

This egg packaging works to situate the brand it represents as healthy, dynamic and focused on humane production methods.