This iconic chair is popular in the world of design and fashion. To celebrate the anniversary, a fun patchwork edition of the chair was designed by Tal R.
"We wanted to create something special to celebrate the golden anniversary of this legendary design," said Hansen.
Implications - Consumers are looking to express themselves with bold and ostentatious choices. Patchwork pieces are an eye-catching example of how consumers want their purchases to be noticed. Companies should consider how introducing a bold series of products that plays into this particular consumer desire.