Local Japanese governments and organizations have recently turned to making mascots to promote regional development. These characters are simpler than the typical mascots you may see at sports games around the world, but they are certainly more efficient.
Named yuru kyara, or “loose characters,” these mascots are becoming popular nationwide, as they serve to advertise events and local culture to traveling tourists.
Although some mascots may seem creepy or ugly, these imperfections are actually making them more popular. The fact that these yuru kyara mascots are poorly designed has proven to be a key element of their charm.
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Fun Characters Created to Augment Regional Development
Published: May 3, 2009 • References: web-japan.org