Local Japanese governments and organizations have recently turned to making mascots to promote regional development. These characters are simpler than the typical mascots you may see at sports games around the world, but they are certainly more efficient.
Named yuru kyara, or "loose characters," these mascots are becoming popular nationwide, as they serve to advertise events and local culture to traveling tourists.
Although some mascots may seem creepy or ugly, these imperfections are actually making them more popular. The fact that these yuru kyara mascots are poorly designed has proven to be a key element of their charm.
Stats for Tourism-Boosting Mascots
Trending: Older & Chilly
Research: 2,476 clicks in 365 w
Interest: > 3 minutes
Concept: Tourism-Boosting Mascots
Related: 68 examples / 52 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: secret societies for mascots, 2008 olympic mascots, and bizarre university mascots.
More Stats +/-
2008 Olympic Mascots
Secret Societies for Mascots
Bizarre University Mascots
Sugar Skull Sauce Packaging