The EF Language Schools Campaign Will Make You Wish You Were in Paris
Chalaine Mantha — February 18, 2011 — Marketing
References: vimeo & adsoftheworld
The EF Language Schools campaign will make you wish you were in the city of love! The commercial takes you on a quick two-minute journey throughout the beautiful city of Paris, following the journey of a young girl who ends up finding love.
The EF Language Schools campaign video demonstrates that if you know the language of a foreign city, it is easier to get around and you could possibly find a date! Gustav Johansson, the video's director, definitely did a very impressive job.
The EF Language Schools campaign video demonstrates that if you know the language of a foreign city, it is easier to get around and you could possibly find a date! Gustav Johansson, the video's director, definitely did a very impressive job.
Trend Themes
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Language-learning Ads — The success of the EF Language Schools campaign demonstrates an emerging trend of language-learning ads that showcase the beauty of foreign cities and the romantic possibilities therein.
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Experiential Marketing — The EF Language Schools campaign employs experiential marketing that immerses potential customers within a new culture and inspires them to learn a new language in order to experience it more fully.
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Multimedia Storytelling — The EF Language Schools campaign uses multimedia storytelling to create an engaging and emotional narrative that showcases the benefits of language learning and inspires customers to take action.
Industry Implications
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Language Education — Language education providers can innovate by partnering with tourism boards and using multimedia storytelling to showcase the benefits of language-learning in real-world scenarios.
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Tourism — Tourism companies and destinations can innovate by partnering with language education providers to offer immersive language-learning experiences that give customers a more authentic and rewarding travel experience.
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Advertising — Advertisers can innovate by using experiential marketing techniques and multimedia storytelling to create emotionally compelling narratives that showcase the benefits of products or services in real-world scenarios.
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