Ed's Martian Book Sells Copies of Only Andrew Kessler's New Novel

By: Meghan Young - Published: May 4, 2011 • References: cityroom.blogs.nytimes & neatorama
Part advertising ploy, part art installation, Ed’s Martian Book sells copies of only one novel: 'Martian Summer: Robot Arms, Cowboy Spacemen, and My 90 Days With the Phoenix Mars Mission' by Andrew Kessler. There isn't even an Ed to be seen in the store. It's completely run by Kessler himself.

Considering that Kessler happens to be a creative director at an advertising agency, it should come as no surprise that he has concocted such an intriguing way to campaign his new novel. Yet, Ed’s Martian Book also celebrates the novel form as well, which has taken quite a hit in the last few years considering the rise of ebooks and the demise of such bookstores as Borders.

Ed’s Martian Book is located on Hudson Street in New York. Stats for One-Book Bookstores Trending: Older & Mild
Research: 2,085 clicks in 263 w
Interest: 2 minutes
Concept: Eds Martian Book
Related: 61 examples / 47 photos
Segment: Males, 18-35
Comparison Set: 22 similar articles, including: recyclable bookstores, swiveling bookshelf entrances, and 18 compact novel ideas.