Chooka Rain Boots
With names such as Tattoo City, Rock N' Roll, and Love Hurts, the patterns on the knee-high rubber boots range from sedate, nautical-themed prints to edgy skull and bones and tattoo graphics and motifs.
I really like these boots, but I think I'd go with one of the more sedate patterns. No skulls and bones for me.
Implications - In Western society today, individuals place great importance on being able to express their unique personalities amongst their peers. Companies that provide such consumers with a wide range of options and selections to express themselves in a variety of situations will certainly have an advantage over those that do not.