The Ecobeneficios Good Card campaign raises awareness of wasted water, a loss that happens every second of every day around the world. Or, more specifically, in parts of the world that can afford such neglect. It does so by way of simple illustrations that brings attention to a few situations in which people can make a change.
The first involves one of the more obvious water setbacks: dripping faucets. The Ecobeneficios Good Card campaign also brings up, "It doesn't make sense a sidewalk take more baths than a person." Conceived and executed by DM9Sul, an ad agency based in Brazil, the Ecobeneficios Good Card campaign was creative directed by Rafael Bohrer with illustrations by Amello Ilustrações.
Stats for Water-Wasting Awareness Ads
Trending: Older & Chilly
Research: 694 clicks in 166 w
Interest: 0.8 minutes
Concept: Ecobeneficios Good Card Campaign
Related: 36 examples / 28 photos
Segment: Neutral, 12-55+
Comparison Set: 13 similar articles, including: artistic veggie ads, dramatically artistic hair ads, and melodious visitor campaigns.
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