Eco-Friendly Pumps By Sergio Rossi Made of Recycled Leather
The Rossi shoes are made of recycled leather, use vegetable dyes for color, and eco-friendly packaging.
More than that, both the packaging and the shoe are entirely biodegradable. The Sergio Rossi shoes will be available in select stores starting June 5th.
Implications - The eco-chic group of consumers wants to find products that are not only eco-friendly, but fashionable. By having designer shoes that are made of upcycled materials such as eco-friendly packaging and making their object completely out of recycled leather, the target group feels less guilty about their purchase knowing that they helped the environment.Stats for Biodegradable Footwear Trending: Older & Mild
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Interest: 4 minutes Concept: Biodegradable Footwear
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Segment: Females, 12-55 Comparison Set: 18 similar articles, including: high-heeled sneakers, creative italian footwear, and eco shoes dryer.