In correlation with Yann Arthus Bertrand's film about the state of the environment, Italian shoe designer Sergio Rossi is releasing a pair of eco high heels.
The Rossi shoes are made of recycled leather, use vegetable dyes for color, and eco-friendly packaging.
More than that, both the packaging and the shoe are entirely biodegradable. The Sergio Rossi shoes will be available in select stores starting June 5th.
Implications - The eco-chic group of consumers wants to find products that are not only eco-friendly, but fashionable. By having designer shoes that are made of upcycled materials such as eco-friendly packaging and making their object completely out of recycled leather, the target group feels less guilty about their purchase knowing that they helped the environment.
Stats for Biodegradable Footwear
Trending: Older & Mild
Research: 5,498 clicks in 362 w
Interest: 3.6 minutes
Concept: Biodegradable Footwear
Related: 48 examples / 37 photos
Segment: Females, 12-55
Comparison Set: 18 similar articles, including: high-heeled sneakers, creative italian footwear, and eco shoes dryer.
More Stats +/-
Creative Italian Footwear
Eco Shoes Dryer
Swappable Snap Smartwatches
Hybrid Butchery Restaurants