Eco Posters are a revolutionary new material for outdoor billboards made from polyethylene (PE) substrate. It's fully recyclable, and the top three outdoor communications companies--Clear Channel Communications, CBS Outdoor and Lamar Advertising--have announced that they'll soon only use Eco Posters for their billboards.
Not only are Eco Posters made from recyclable material, they're a better product overall.
Implications - Large companies are often the subject of being non-eco conscious because they care too much about profit. The materials used to manufacture products aren't always recyclable, but with such an emphasis on environmental issues, things are slowly turning around. The recent use of eco advertising helped convince consumers that the companies are environmentally friendly and that they care about mother nature just as much. This type of advertising will allow companies to have full support of the public without being the subject of controversy and ridicule.
Stats for Greener Billboards
Trending: Older & Mild
Research: 6,058 clicks in 370 w
Interest: 4 minutes
Concept: Greener Billboards
Related: 42 examples / 32 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: top 20 billboards and out of home ads in 2008, 34 billboards that slap you silly with creativity, and banned designer billboards.
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