The Valetudo's plastic case makes the bike look great and also protects the gears from rusting. The bike has regular components, but the front wheel has suspension for a better ride and an improved turning radius.
Implications - When people buy a new item they normally hope that it will last them quite some time. Businesses that build items such as the featured weatherproof bicycle will interest people who hope to get a lot of use out of their purchase. Knowing that an item is built to last will ease the minds of many shoppers, especially during this time of financial instability.