Models Playing Rough Nicely in "Echec & Mat" for The Amuser

By: Marissa Brassfield - Published: Jul 18, 2009   Updated: Mar 24 2011 • References: theamuser & thefashionisto
This “Èchec & Mat!” editorial for The Amuser features two male models getting it onâ€"by play-fighting, that is. Styled in stretchy black-and-white designs, models Nil Hoppenot and Tobias Brahmst grapple for supremacy.

“Èchec & Mat!” was shot by Dinah Hayt and styled by Matthieu Pabiot. Check out some more aggressive photo shoots below.

Implications - While hand-to-hand combat is (for the most part) a thing of the past, editorials love portraying the physical battle between two people. The contrast between beautiful fashion and the ugly face of violence is a visually captivating one. This particular editorial even goes so far as to portray the hero and villain of the battle with the use of black and white. Stats for Black & White Play-Fighting Trending: Older & Chilly
Research: 10,571 clicks in 356 w
Interest: 4 minutes
Concept: Black & White Play-Fighting
Related: 78 examples / 60 photos
Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: bruised-up boxers, aggressive ninja fashion, and aggressive killer shoetography.