Pop superstar Lady Gaga just released her ad campaign for her second fragrance, a unisex scent named Eau de Gaga. In the advertorial, the songstress channels a Greek goddess and poses with a group of disrobed men.
In the image, Gaga looks ethereal and godlike while sporting a creme-colored dress with a plunging neckline. The singer pulls off minimal makeup looks and sports long, blonde locks that are delicately curled.
"According to the star, Eau de Gaga is described as having a sparkling water, lime, leather base and a very clean and expensive scent." The fragrance is a departure from her first scent release that was modeled after blood and other disturbing themes.
The perfume's packaging is a subtle ode to Chanel No.5 and features a clean, black and red design that is meant to embody a unisex aesthetic.
Stats for Songstress Perfume Ads
Trending: Older & Buzzing
Research: 3,969 clicks in 93 w
Interest: 1.8 minutes
Concept: Eau De Gaga
Related: 57 examples / 44 photos
Segment: Females, 18-55+
Comparison Set: 21 similar articles, including: refined pop star campaigns, candid backstage celebrity pictures, and idiosyncratic pop star editorials.
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