Hazy Elemental Photography
The images feature water, earth and eerie-looking cemeteries which give the whole collection a sort of ghostly feel. Martin Johansson has a knack for capturing images that evoke emotion within you, especially an interesting mix of fear and intrigue.
Implications - Designs featuring a calming aspect are appealing to consumers who desire a way to forget their responsibilities for a moment. Companies trying to attract more shoppers could focus on this aspect.