Dutch Bros Coffee is Relaunching Two Spring-Ready Iced Drinks
Riley von Niessen — March 2, 2021 — Lifestyle
References: dutchbros & fastcasual
Dutch Bros Coffee, a popular US coffee chain that's based out of Oregon, has announced the return of its lavender-infused cold brew just in time for the spring weather that's ahead.
The drink is available in two iterations to suit different customer needs: a White Chocolate Lavender Cold Brew with Soft Top and a White Chocolate Lavender Oat Milk Latte. The Soft Top is a fan-favorite feature offered by the chain, which is a "sweet, marshmallow-like topping."
In addition to the white chocolate and lavender drinks, Dutch Bros Coffee customers can also choose to add the lavender flavor to a wide range of drinks on its menu, such as its other iced coffees or refreshing lemonades.
Image Credit: Dutch Bros
The drink is available in two iterations to suit different customer needs: a White Chocolate Lavender Cold Brew with Soft Top and a White Chocolate Lavender Oat Milk Latte. The Soft Top is a fan-favorite feature offered by the chain, which is a "sweet, marshmallow-like topping."
In addition to the white chocolate and lavender drinks, Dutch Bros Coffee customers can also choose to add the lavender flavor to a wide range of drinks on its menu, such as its other iced coffees or refreshing lemonades.
Image Credit: Dutch Bros
Trend Themes
1. Lavender-infused Beverages - Opportunity to develop new flavors and infusions for cold beverages and distinguish a brand among competitors.
2. Soft, Marshmallow-like Toppings - Innovative opportunity to create unique and playful toppings or additions to drinks that can enhance texture and taste.
3. Customizable Drinks - Offering customization for the drinks menu could attract more customers who seek personalized options and stand out among competitors.
Industry Implications
1. Coffee Shop Industry - For coffee shops looking to differentiate by developing and offering new flavors, infusions, and unique toppings that appeal to the customer base.
2. Beverage Industry - For beverage companies planning to create new cold beverages with unusual flavors and infusions targeting younger consumers who value uniqueness and variety.
3. Hospitality Industry - For restaurants, hotels, and resorts seeking to stand out with innovative beverage options that can impress and satisfy diverse customers' needs and preferences.
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