The Duohtavuohta Lookbook 12/13 is Clean, Crisp and Cold

By: Meghan Young - Published: Apr 6, 2012 • References: &
The Duohtavuohta Lookbook 12/13 showcases some great winter fashion. It focuses on Eskimo-like parkas, gloves, boots and more that will effectively and stylishly ward away even the most persistent chills. Stunningly shot in an arctic landscape, the snow-filled setting provides a better context for each warm piece of outerwear.

Conceived, art directed and captured by Ossi Gustafsson -- a Finland-based designer for Hiekka Graphics -- the Duohtavuohta Lookbook 12/13 is clean and crisp, just like a cold winter day. The shots were put together in a simple white booklet, which beautifully relays the quality of the outfits as much as it does for the photography and design. The images have been Photoshopped to give them a subtly surreal sense. Stats for Couture Arctic Outerwear Trending: Older & Warm
Research: 14,315 clicks in 215 w
Interest: 2.3 minutes
Concept: Duohtavuohta Lookbook 12 13
Related: 127 examples / 98 photos
Segment: Females, 18-55
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