The Dunkin’ Donuts coffee study looks at the careers that consume the most caffeine. The top five professions include scientists, marketing/PR, education administrators, editor/writers and healthcare administrators; lowest on the list includes nurses, government professionals and skilled tradespeople.
About 46% of respondents admitted that they are less productive without coffee, while 61 % claim that they can't get through the day without at least two cups a day.
It is also interesting to note that this study indicates that certain careers professionals are more likely to take their coffee a certain way. For example, editors are likely to add flavors to their coffee, while judges and attorneys are likely to take it black. Apparently, HR representatives like their coffee with cream and sugar.
Stats for Workplace Caffeine Intake Charts
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Concept: Dunkin’ Donuts Coffee Study
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Segment: Neutral, 18-55+
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