Nike's Dunk High Premiums are Loud and Proud
Using loud, bold and contrasting colors, the Dunk High Premiums feature bright orange soles and black suede up top. They also feature Nike's traditional shoe construction with loads of support that make them suitable for the court.
Implications - There is a specific group of consumers within society today who seek products though which they can boldly and clearly express their unique individuality and personal style. Businesses that create products to complement a wide range of preferences will see large results.