The D.S.DUNDEE SS12 Collection for men offers plenty of color and fresh styles to look forward to after the cold weather season. The collection offers a balance of formal and casual attire, resulting in an extremely versatile and fashionable series of clothes. The inspiration behind this European line was to create high-quality clothing with Scottish, country-style roots. The D.S.DUNDEE SS12 Collection features some of the finest fabrics and materials with waterproof qualities.
Standout pieces from the D.S.DUNDEE SS12 Collection include a red trench coat, denim blazers and canvas totes. This collection has everything the modern man needs to stay looking polished.
Implications - Businesses that devote their efforts to creating products that suit a modern lifestyle will appeal to many consumers today. Products that can be easily integrated and accessed by consumers will likely generate high levels of success.
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Concept: DUNDEE SS12 Collection
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Segment: Males, 18-35
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